ABOUT ANASTASIA BEVERLY HILLS
Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.
Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world’s most recognizable faces, the “brow revolution” she ignited has become a landmark contribution to beauty history. In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.
ABH products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing, and development.
ANASTASIA'S GOLDEN RATIO® METHOD
“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare
It’s been well-documented over the millennia by groundbreaking thinkers—including Pythagoras, Leonardo Da Vinci, and Albert Einstein—that the human eye is encoded to recognize nature’s universal design fractal: The Golden Ratio. This mathematical ratio of 1.618 to 1—in which the whole is greater than the sum of its parts—offers the key to finding balance, symmetry, and beauty.
Inspired by this age-old ratio, Anastasia created a unique and breakthrough method of shaping brows. By following these principles, she could create a set of arches that perfectly framed and suited any face shape.
“Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris. Brows should end where the corner of the nostril connects with the outer corner of the eye,” Anastasia says.
This patented Golden Ratio® method remains at the heart of Anastasia Beverly Hills. Each product launch is inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion.