Briogeo is 6-free hair care; meaning formulas are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable. Briogeo formulas are cruelty-free and most products are vegan and gluten free.
Since honesty means everything, we include the exact percentage of naturally derived ingredients (and its source) on the back of every bottle to take the guesswork out of reading ingredient labels.
Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We’ll never give you anything you don’t need. Briogeo’s simplified two, three or four step regimens take the guesswork out of mixing and matching formulas to find a custom routine to volumize, repair, defrizz or nurture, as needed.
Drawing on our urban roots, Briogeo is inspired by New York City’s vibrant culture, effervescent art scene and core values,which reflect an appreciation for individuality, positivity and transparency.
Briogeo’s proprietary “NOVA Complex,” the basis for every product formula, relies on a professionally cocktailed blend of potent Natural Oils, Vitamins, and Antioxidants (instead of things like sulfates, silicones, parabens, and phthalates) to not only address immediate concerns, but also build the foundation for long-term healthy, nourished, and beautiful hair.
OUR HUMBLE BEGINNINGS
Briogeo founder, Nancy Twine, is no newcomer to the beauty-sphere – in fact, she made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town’s resident beauty guru, in making her coveted homemade hair care.
After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care. “Brio” is an Italian word that means “vibrant and full of life” - representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula. “Geo” is a Latin word meaning “of Earth and nature,” which represents the pure, yet potent, recipes of each formula.
Beauty shouldn’t be compromised by harsh or harmful ingredients.
We live up our performance claims – providing the vibrant, beautiful and healthy hair.