In the professional appliance market, I want integrity and honesty to drive the elchim brand of products. This is why I’ve moved beyond our competitors that copy other products or engage in price wars. Our products should stand alone encompassing the newest technology, style and creativity. Every component is full of love because I know every single hand that worked on them here in Italy. I’m only interested in what we will do to improve the quality of life of the people who use our products. Because if there is anything among the many things my grandparents, the founders of the company, taught me, it is that the quality of what we do every day is the only guarantee we have for our future.
We chose to stand beside hairstylists: they are our kings and we live to satisfy their every need. We listen to them, we observe them: what position are their hands in? How do they use their fingers? What effect are they trying to achieve? Analysing their work sensitively, we have been able to create professional hair dryers, flat irons and tools that help them and which guarantee hair that is always shining and perfectly healthy. They are their “tools of the trade”: like a Stradivarius for a violinist, they have to work perfectly and last forever. But a great product is never absolute or final. If something can be improved, it doesn’t matter how much we need to invest: we will improve it.
For us, quality is a horizon that we are always chasing after, always moving the finish line forward. We are our own most demanding client. It is this spirit that allows us to offer functional and safe professional tools that ensure excellence for hairstylists and security for everyone. All company processes are ISO-9001 certified and Elchim follows the strictest national and international safety and quality regulations.