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Gene-ius Skincare

We believe in gene-ius skincare that's clinically proven, and a pleasure to use. That's why we use the leading-edge science of epigenetics plus our sensory expertise to formulate results-driven, luxurious skin care products and professional treatments that make you look and feel amazing.


What Is Epigenetics?
Our genes determine how we look and how our skin ages. But that's not the whole story. With epigenetic science, we can influence how genes express themselves by essentially turning on genes that signal cells to act healthy and turning off the genes that don't. Clear as mud? How about an example....


Epigenetics In Action
For example, our Chief Geneticist, Dr. Neal Kitchen, and his IDENTICAL twin brother, Dale have the exact same DNA but they don't look same. Why? Epigenetics, Environmental factors starting in the womb signaled their genes to express themselves differently rendering Neal about 3 inches shorter than his brother. Neal likes to say that Dale got the height but he got the good looks.


Epigenetics & Your Skin
Epigenetics absolutely applies to the genes that control your skin cells. HydroPeptide's team of geneticists formulate our products with powerful gene signaling ingredients, like peptides, that tell your skin cells to act in a healthy, gorgeous way. YAY!


But, Wait! What About The Peptides?
As you can tell from our name, we use a lot of Peptides in our products. In fact, peptides, and their incredible skin benefits, are how we got started. We love peptides because they're one of the most effective epigenetic tools in skin care. But Peptides aren't the only effective epigenetic powerhouse ingredients out there. There are many more and we're committed to bringing all of them to you through innovative, clinically proven skincare.