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OUR STORY

Our story began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with an array of products that only seem to accomplish one thing. People have had to create their own concoction of products to get the results and hair health they are looking for.

It’s a 10 has changed that. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.

Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care. After 20 years in the making, It’s a 10 has become the best.